Provides a liquid base for a product.

Sodium hypochlorite is the basic ingredient in laundry bleach and in mould and mildew stain removers. It is also a bleach that helps to break down drain clogs.

Alkyldimethyl amine is a cleaning agent that can also be found in household cleaning products, detergents, and personal care products. We use alkyl dimethyl amine oxide in our products to remove dirt and deposits by surrounding dirt particles to loosen them from the surface they're attached to so that they can be rinsed away.

Sodium carbonate is a pH adjuster that can also be found in bath, skin, and hair products. It alters the pH of a product to improve stability over time. Every formula has an optimum pH to make it work best. For example, a formula that’s more acidic works better for soap scum removal. Its opposite, a formula that’s more alkaline, might be more effective as a carpet cleaner. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a can, container, or dispenser. Sodium carbonate can also be used as a builder that makes a product formula clean better by affecting the molecules in the formula so that they work together better.

Sodium hydroxide is a builder that can also be found in detergents and degreasers. We use it to make a product formula clean better by affecting the molecules in the formula so that they work together better. Sodium hydroxide can also be a pH adjuster that alters the pH of a product to improve stability. Every formula has an optimum pH to make it work best. For example, a formula that’s more acidic works better for soap scum removal. Its opposite, a formula that’s more alkaline, might be more effective at removing grease or greasy soils. We use pH adjusters to make sure we achieve the best pH for a particular job. Also, the pH of a formula can affect how long it lasts within a container – for example limiting its tendency to corrode a can, container, or dispenser. In high concentrations (such as in drain cleaners), sodium hydroxide can also be used as a caustic that helps dissolve organic matter, like drain clogs.